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POPSRise and fall of the Googled swastika "The trick is knowing the short code (called html) that represents each. In this case, the code a 4chan member posted was the shorthand for the swastika. After the code is processed by a browser, it shows up as the symbol. (Curious readers are invited to try it.) The flurry of searches for the swastika code -- most of which, it seems, were by people who did not know what the code represented -- shot the swastika itself to the top of the trends list. It's a plausible answer, and if it's true it means the motivations involved were more rascal than racial."