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    POPS
    What's in a Name? Ask Steve Jobs
    Julia Bradley
    by Julia Bradley  8-9-2007   
     The power of a blog can be substantial. This clever shananigan points to the importance of managing all aspects of your own identity online. Shameless plug: Go to Ziggs.com to start managing your online image for free.
    1
    POPS
    Super Brands & Building Your Own Brand
    Julia Bradley
    by Julia Bradley  8-1-2007   
     A good way to build your own brand is by starting a free Ziggs Profile at Ziggs.com.
    2
    POPS
    Writing a Winning Professional Biography
    Julia Bradley
    by Julia Bradley  7-5-2007   
     At Ziggs.com, we are proud to serve as a platform for our users to showcase their professional biographies. As a professional, you should be engaged in promoting your personal brand as much as you are in promoting your company's. Featuring a well-written, tailored bio that illustrates your experience, passion and expertise in your field adds important dimension to your resume. I know, though, how hard it is to begin writting a professional bio. What format should you use? What content should you include... At Ziggs, we introduced Bio Builder to help users with this profess. This tool instantly builds a professional biography for users and makes "building the brand of you" ever-so easy.
    4
    POPS
    Your Online Footprint
    Julia Bradley
    by Julia Bradley  7-2-2007   
     Build Your Brand Online
    1
    POPS
    How Well Do You Google?
    Julia Bradley
    by Julia Bradley  6-26-2007   
     Try Googling yourself; It's a scary but important test in today's Web-enabled work environment. Having no presence online means the possibility of missing out on opportunities to connect with people actively looking to engage with you. At the same time, any unprofessional presence on the Web (like those party pics you may have posted on the web for your friends to see) is instantly viewable by recruiters, hr managers, your boss... So get a presence online and be sure to think before you post.
    4
    POPS
    "The Brand Called You"
    Julia Bradley
    by Julia Bradley  6-26-2007   
     I pulled this from a classic Fast Company article. Never has this message about building your personal brand been more important than in today's Web-based world. Your colleagues, clients, co-workers and friends are googling you to get a sense of your personal brand. Creating a sharp, tailored presence on the Web can take you instantly help you stand out in any professional crowd.
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    Julia Bradley branding

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