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POPSThe Brand Name Game Between May and June, New York branding consultancy Tipping Sprung conducted a survey (in conjunction with Brandweek) to learn what new brand names are hitting the mark. More than 1,300 marketing professionals and industry observers were asked to pick the "most memorable, appropriate, or distinctive" new brand name from a list of five to seven choices. The 11 quirky categories included "Most Consumer-Friendly Drug Name" and "Worst Fragrance Name." (Disclosure: This writer participated in the survey.)
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POPS"The Brand Called You" I pulled this from a classic Fast Company article. Never has this message about building your personal brand been more important than in today's Web-based world. Your colleagues, clients, co-workers and friends are googling you to get a sense of your personal brand. Creating a sharp, tailored presence on the Web can take you instantly help you stand out in any professional crowd.
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