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POPS‘New’ US shopper to emerge from crisis What should we call this new type of buyer, who is no longer defined by his desire and ability to consume? Does everybody become a trader /dealer in their own right buying and selling goods and services on the basis of need, rather than greed? Survivors? Those who don't survive will not be there anyway. Note the sources of the 'new consumer' idea. It is very main-stream, now . We were predicting this trend in 2002 in our report entitled, Consumers: Going for Broke, which also as it happens predicted the credit crunch and the current sharp reversal in economic fortunes.