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POPSLaws of Sustainability (3) Following Bartlett's logic, it's a case of do or die (if not, do and die), if not on the level of the individual, then on the level of humankind. People need to start to care for themselves (and others!) on the level of the species. The selfish individualism fostered by the consumer economy and the whole trash heap of economic growth theory needs to thrown overboard first, otherwise the boat will most certainly sink.