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    POPS    Authoring Disruption
    Forbes Strategy
    by Forbes Strategy  4-22-2008   
     According to Innosight's Innoblog, Luke Langford, an associate with the firm, writes that this professor creates his books in about half an hour and at a cost of about twelve cents (excluding printing). He can sell a single copy for $495. If he doesn’t get any orders, he loses almost nothing. But he has sold eighty to two-hundred thousand books. This is an example of technology facilitating a successful low-cost business model.
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    POPS    BoltBus Takes on Fung Wah
    Forbes Strategy
    by Forbes Strategy  3-17-2008    1
     Alex Slawsby, of Innosight, writes in his company blog - Innoblog - that Greyhound and Peter Pan are introducing BoltBus, attempting to co-opt the disruptive low-cost business model introduced by Fung Wah and Lucky Star. By selling tickets online, rather than at ticket counters, BoltBus is able to markedly reduce its costs and thus maintain such low fares.
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