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POPSGoodbye DSL, Hello HSI (High-Speed Internet) In this WSJ story about one of Verizon's CMO's retiring, I found this nugget telling: Verizon is substituting the term "high-speed Internet" for DSL in its marketing because it sounds zippier. (DSL stands for "Digital Subscriber Line" -- easy to understand, but not very exciting.)
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POPSVerizon's Cheat Sheet For Battling AT&T, iPhone Oops! Verizon obviously didn't plan for this flyer--essentially a list of anti-iPhone talking points for its employees--to become public. While the specifics are interesting--there are a lot of exclamatory points!--it's not surprising that the company drew up such a list. I'm sure plenty of consumers walk into Verizon stores inquiring about the iPhone. It's sound business to prepare your employees for such conversations.
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POPSGoogle's Newest Frienemy: Verizon After sparring off and on over wireless spectrum last year, Google and Verizon Wireless are close to a deal that would make Google the default search engine on Verizon phones, says the WSJ. The match-up makes sense. Carriers are betting big on the mobile Web and placing a Google search bar on the screen of its phones should encourage people to log on from their phones. There's also some "enemy of my enemy" logic: Verizon rival AT&T already has a pact with Google rival Yahoo! More interesting is what other alliances could follow, such as Verizon support for Google's Android project.
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POPSAT&T, Blackstone Eyeing Huawei Phone Unit It's not surprising that private equity firms are interested in Huawei's cellphone unit. But a bid from an operator like AT&T, Verizon or Vodafone would point up how competitive the wireless industry is getting--enough that carriers want their own phones.
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POPSAT&T + Verizon Split Most-Wanted BlackBerrys AT&T has first dibs on the new, speedy (3G) BlackBerry Bold, officially announced yesterday. But it looks like Verizon (and European parent company Vodafone) have rights to the Thunder, a touchscreen BlackBerry set to launch in Q3. Which trumps which? The real iPhone killer looks to be the Thunder...
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POPSCool Spectrum Maps Show Who Won What These cellular maps are the best method I've come across for explaining who won what type of spectrum--and how much--in the FCC's 700 MHz wireless spectrum auction. Note the patchwork of winners in the A and B blocks--a huge contrast to the C and E blocks, which were swept by Verizon and Dish Network (i.e. EchoStar), respectively.
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POPSSpectrum Auction A Disaster? So says an Arkansas senator, who blames the FCC. Harold Feld of the Media Access Project, a First Amendment nonprofit, disagrees in a long post well worth reading -- but says the senator's "heart is in the right place." With auction bids totaling more than $19.5 billion, at least the Treasury is happy.
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POPSLG Voyager Beats the iPhone... ...in Web site views in November, that is. According to Web analytics company Compete, the Voyager was the #1 most "shopped" phone on carrier Web sites during that time; the iPhone was #4. Compete says the Voyager got a boost through savvy marketing by Verizon. And, of course, it's a newer phone.
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