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    POPS
    Palm Pre Launch Nears With First Print Ad
    Elizabeth Woyke
    by Elizabeth Woyke  4-17-2009   
     As Gearlog notes, when a carrier pays hundreds of thousands to run a full-page ad in the Wall Street Journal, it means a phone is launching soon--within weeks. Sprint has done just that for the much-anticipated Palm Pre--pictured above, along with Twitter's Bluebird mascot.
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    Palm, Sprint Already Advertising New Pre
    Elizabeth Woyke
    by Elizabeth Woyke  1-9-2009   
     Palm's new smart phone, Pre, was unveiled yesterday and won't be available for purchase for some weeks or months. No matter--carrier Sprint is already touting the Pre on its site and in big online ads. The swift response is smart. Both companies have a lot riding on this phone (and its new operating system, WebOS) and should capitalize on the buzz they generated at CES. By way of disclosure, Elevation Partners, which holds a 25% take in Palm, is also a shareholder in our parent, Forbes Media.
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    Elizabeth Woyke palm

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