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POPSTrust in Peers Trumps the A-List This article by Steve Rubel may seem like a "duh" statement to many people who are well acquainted with social media, but we need to remember that the majority of consumers do not use social media at this point. Having data to back up the backend of the social media marketing theory can be a hude boon for those of us who are trying to forward it within our own organizations. Everyone trusts a peer, nobody trusts a marketer (I read that somewhere and it has stuck with me ever since).
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POPSDonna Brazile Strikes Again The other day she siad she would leave the democratic party if Superdelegates decided the nomination. Today she's reminding Hilary that you should never turn your back on your supporters. Donna Brazile is my new favorite political pundit.
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POPSEdwards Ad misleads on plant closings Being from Iowa (about 1:30 from Newton) I know people who were directly affected by this. It was a big deal because the plant had been around for so long. However, most people had seen it coming since the Maytag/Whirlpool merger. The jobs were most definitely not shipped overseas. Edwards has a formidable presence here, but trying to mislead Iowans using a story that most are familiar with is probably not going to win him too much support in the upcoming caucuses.
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POPSHuckabee's lying now too Well, hell, we didn't want Mike to feel left out now did we? Everyone needs to get in the "lying about my record to appear more conservative/liberal" game during the campaign season.
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POPSDebate FactCheck another fact check on the CNN debates from the other night. Again, make sure to read the article, there was way too much to get all of it in a clip.
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POPSMedia Violence almost as dangerous as smoking Don't get me wrong, but the games I played as a kid, outdoors, were pretty violent (smear the q***r, red rover, tackle football) and I'm not a psychopath. Shit, I am a smoker though, well, damned if you do...
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POPSR.J. Reynolds to cease Print Advertising Don't get me wrong, cigarette ads targeted toward children are pretty wrong (and I am a smoker) I have to ask what exactly parents are doing letting their young daughters read magazines like Cosmopolitan, Glamour and Vogue. Can we continually blame advertisers for messages that are delivered to a younger audience through no fault of their own? It's not like the ads were running in Nikolodeon magazine.
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