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    Warcraft-themed Mountain Dew out this summer
    David M Ewalt
    by David M Ewalt  3-18-2009   
     Does the blue flavor replenish your mana, and the orange one your health?
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    GameFly launches video game rental kiosks
    David M Ewalt
    by David M Ewalt  3-6-2009   
     Similar machines which rent out DVDs have proved hugely popular -- anything which allows gamers near-instant access to new titles is likely to succeed as well
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    Mario Beats Candyland
    David M Ewalt
    by David M Ewalt  1-26-2009   
     No one with any sense could argue that kids should play video games all day, every day. But parents and critics of the medium need to accept that games can be both exciting and intellectually challenging. Your kid will benefit from working out a video game puzzle or constructing an elaborate strategies to beat level bosses. That's not the case with Chutes and Ladders.
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    Wii Sports Is Best-Selling Game Ever
    David M Ewalt
    by David M Ewalt  1-5-2009   
     Wii Sports is obviously a big deal. But these record-breaking numbers have a lot to do with the ever-expanding market for video games -- consumers from kindergarten kids to senior citizens are playing games now. Credit Nintendo and the innovative Wii for much of that expansion -- but understand that in the grand hall of fame of gaming, Wii Sports isn't even on the same shelf as Super Mario Brothers.
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    In-Game Advertising Picks Up
    David M Ewalt
    by David M Ewalt  12-8-2008   
     Most in-game ads appear virtually the same way they would in the real world -- like a billboard on the side of the road in a racing game. But if advertisers really do see positive results from these ads, expect to see them in more creative formats: * Mario wearing Nikes * Master Chief pounding down a Red Bull * Sonic The Hedgehog eating at a Sonic drive-through
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    EA Pulls Out Of Take-Two Bid
    David M Ewalt
    by David M Ewalt  8-18-2008   
     EA is a giant, but they lack the creative spark that Take-Two possesses. If they're not going to buy the company, they better come up with some new ideas of their own, and fast.
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    NY Passes Video Game Label Law
    David M Ewalt
    by David M Ewalt  7-23-2008   
     Similar laws have been thrown out in states including California and Illinois -- and it's a good thing, because they're absolutely stupid. Why should video game makers be forced by law to label their wares this way, and not creators of other forms of media?
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    XBox 360 Price Cut Coming
    David M Ewalt
    by David M Ewalt  7-8-2008   
     The price cut comes right before Microsoft gives a big presentation at the E3 conference -- so there's some speculation that they're going to introduce a new model with more power or extra features.
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    Grand Theft Auto Lawsuit Falls Flat
    David M Ewalt
    by David M Ewalt  6-25-2008   
     GTA: SA has sold over 21.5 million units -- so a lawsuit from 2676 people only accounts for about 0.01% of their customers.
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    Nintendo Launches WiiWare
    David M Ewalt
    by David M Ewalt  5-12-2008   
     Nintendo has a lot of catching up to do in the downloadable game space -- until now, all it has sold is ports of its own old console games. It's interesting to see the company focusing on new and indie developers, but that may not deliver enough buzz to make the service popular.
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    Is Apple Getting Into Gaming?
    David M Ewalt
    by David M Ewalt  5-9-2008   
     It makes sense that Apple would at least dip its toes in the mobile gaming market --but if they release a console I'll eat my iphone.
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    GTA IV Sales Top Half A Billion
    David M Ewalt
    by David M Ewalt  5-7-2008   
     If there's any doubt about the relevance of video games in our society, consider this: Last weekend's number one movie, Iron Man, earned $101 million -- a fifth of what GTA did.
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    EA Makes Bid For Take-Two
    David M Ewalt
    by David M Ewalt  2-25-2008   
     Electronic Arts is a titan in the video game industry, but it's been a little lackluster lately, affected by a certain malaise and lack of creative talent. You can only crank out so many sports-franchise sequels, you've got to come up with exciting new stuff... and Take-Two is pretty good at that.
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    Microsoft Lets Gamers Design Games
    David M Ewalt
    by David M Ewalt  2-21-2008   
     "Microsoft wants to do for video games what YouTube has done for video..." and just like YouTube, 99% of the content created with these tools will be utter junk. But it will be cool to see the rare game that's actually fun to play.
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    Why Spore Will Be Huge
    David M Ewalt
    by David M Ewalt  2-13-2008   
     Why is it news that they've announced a release date for a video game? And why is this video game so special? Because it's the latest release from a master of the medium. It's Spielberg and Lucas doing a new Indiana Jones movie. And it's gonna be huge.
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    Spore Release Date: Sep 7
    David M Ewalt
    by David M Ewalt  2-12-2008   
     We've got a release date for one of the most anticipated video games in recent memory. It's well over a year later than anyone initially hoped, but better late than never. Good news too that it will launch on multiple platforms simultaneously.
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    The Art of Virtual Destruction
    David M Ewalt
    by David M Ewalt  2-11-2008   
     When I'm playing a video game that has a destructible environment --say, smashable windows or furniture or whatever-- I always feel compelled to destroy every last sprite. So Clive Thompson's essay resonates with me -- I think we need to step back and appreciate the joy of virtual destruction. People complain that video games are too violent, but I think they provide a point of relief, a place to get out negative energy safely, instead of releasing it in the real world.
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    Meet The Game Changers
    David M Ewalt
    by David M Ewalt  2-7-2008   
     Interesting choices here. Bigshots like Iwata and Carmack are givens, but more attention should be paid to young savants like Kim Swift, who created Portal...
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    Video Game Sales Way Up
    David M Ewalt
    by David M Ewalt  1-18-2008   
     Christmas came late for the video game industry; sales of consoles and games are both way up, and should drive significant revenue in the quarter.
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    Can't Find A Wii? How Bout A Raincheck?
    David M Ewalt
    by David M Ewalt  12-14-2007   
     This is pretty lame. For one thing, you have to go to GameStop. Most gamers have a serious love/hate relationship with the store. But the bigger problem is that the program doesn't start until next Friday. As if a trip to GameStop wasn't usually a big enough pain, now you've got to go the weekend before christmas! Have fun!
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    Why You Can't Find A Wii
    David M Ewalt
    by David M Ewalt  11-29-2007    5
     You might want to blame the continuing Wii shortage on the evil machinations of Wario or King Koopa. But the fact of the matter is that Nintendo just can't make enough of the devices to meet demand --even though the company has increased production from about 1 million to 1.8 million a month.
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    Rock Hard, But Quietly
    David M Ewalt
    by David M Ewalt  11-28-2007    1
     Time to crank up "Fight For Your Right (To Party)." These neighbors need to be reminded that rock ain't a privilege, it's a right.
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    Halo 3 Hits $300 Million
    David M Ewalt
    by David M Ewalt  10-4-2007   
     Everyone knew Halo 3 would be a big hit, but these numbers are really stellar. If the sales hold up, this carries Microsoft a long way towards catching up with the Nintendo Wii -- and towards meeting their promise that the Xbox division of the company would turn a profit this year.
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