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POPSRisking Kids To Sell Fish In addition, as reported by National Public Radio, the effort to publicize the report was subsidized by a $60,000 grant from the National Fisheries Institute. Further, Bloomberg News reported that the institute is a client of public relations giant Burson-Marsteller, and one of the firm's employees serves as vice chairman of the coalition. Such facts suggest ethical lapses in financing the report; worse, material used in its preparation was flawed. The misleading report is a classic example of industry-driven marketing under the cloak of scientific research.