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POPSFuser: Out of the [In]box Technology For the sake of total transparency, I will say first that Fuser is a client of an agency that I work with. Beyond that, this new development is a tool that I will definitely use. I'm experiencing overload just with Outlook accounts; Throw in my Facebook and other social networking activity and its become nearly impossible to manage my mail... but Fuser definitely gives me hope. This mashup of everything the Web 2.0 innovators have set up over the past few years is a new model that I think we will be noticing a lot of in e-business.
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POPSMy Comment on the Web 2.0 Toolbar I noticed this new tool a little while about it and posted about it on my blog. It was really cool this morning to see a ping back from Web20toolbar.com and this shout out to my post. This is a cool new tool and I appreciated the time the Web 2.0 Toolbar team took to find and link to my post. It's impressive to see more thoughtful and engaged teams like the Clipmarks team who go beyond simply monitoring uber-blogs like TechCrunch and take the time to listen to the entire community discussing their work.
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POPSRiley Says "Apparently Old People Aren’t Dying To Use Eons" One comment on this story was... # Starfeeder September 13th, 2007 at 2:22 am "I can’t believe they even made a social networking site for people over 50…" Eons really took charge and stepped out on a limb to develop a Web 2.0 space for the 50+ set. Despite its current restructuring or site issues, what cannot be forgotten is that Jeff Taylor and the Eons team (along with a host of other Boomer 2.0 site developers) are laying important groundwork for current and future 50+ generations looking to connect online. As we watch new ventures in the 2.0 space develop, we should take care not to discourage innovators from stepping out to develop platforms that go beyond MySpace and Facebook me-toos just because they take longer to attract a large following to rival the big players in the space.
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POPSSimilpedia Thanks to Steve Rubel, one of my favorite bloggers at www.micropersuasion.com for linking to this new site.
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POPS"Google News Gets Comments- With a Big Twist" I am surprised that a company leading in the Web 2.0 world would set up a system of commenting on the news that really lacks openness and direct interaction among readers. I clipped this from one of my favorite blogs, Mashable, that invites readers to instantly express their views on every story. Some of the most engaging interaction happens as a result and some of the most interesting insights and perspective comes from this open editorial style. As a news reader on Google, this system makes the price of engagement pretty high; I would have consider whether going through the motions of sending an email and going through an editorial review is worth the time and energy. I would much rather head to my favorite blogs that have picked up the story and comment directly on the post. What are your thoughts?
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POPSSearch Mashup: Check out this new site. Check out www.symbaloo.com; Symbaloo must have a really great affiliate program with all of the featured content providers given search space on this site. In the coming days of the web, banner ads will remain but this ability to integrate advertising as an integral part of site content and functionality will change the way new sites monetize page space.
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POPS( Inside the Group Page) Don't Spam My Space: The Absolute Worst Example of A Company Using Web 2.0 ie. it gets even worse. 1. All caps is pretty rude. If you are going to spam me, at least take the time to turn off the caps lock. 2. Include some sort of group photo. If you can afford to send me on a "FREE BAHAMAS CRUISE VACATION", you can afford to take a photo of your company or maybe even this luxury destination 3. come up with a smarter url than "clickhereforafreecruise.com. Really, this is like a banner ad literally translated into a Web address. 5. Gladys, get a profile photo- or are you hiding in shame because you know how horrible this pitch is?
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POPSDon't Spam My Space: The Absolute Worst Example of A Company Using Web 2.0
In the course of one week, I was bombarded with these group invitations and "friend" requests from these people from http://ClickHereForAFreeCruise.com. I will absolutely never visit their site and will block "Gladys Teixeira" and "Raul Valderram." If you are a company looking to engage web users, there is a better way. First use a little common sense and common decency- think: would you like to receive this kind of spam? Marketing is not about spam or spin or "promotion." It is about learning about your current and potential publics and offering them products and services in a way that really connects to their wants and needs. As a consumer, I don't need another flash and trash "Free Bahamas Cruise Vacation"; I need a company to care about my life and how their product can, in some way, serve my interests instead of just their own. I will post a screen shot of the group page for this company in my next post so you can really see how pointless and annoying this pitch was.
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POPSWhy the iPhone will Change My Walk to Work I don't have much time between work, class and my telecommute work at night to casually browse the web from my home computer. I use my walk to work and my new blackberry to check out and stay current on my favorite sites. Although a dangerous habit for a pedestrian in a busy city, the ability to surf from my mobile saves me from falling out of the loop in my online communities. These new features of the iPhone, as smartly described by David Pogue promise to make my on-the-go browsing so much more enjoyable.
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POPS"Old-School" Media for a Mid-Market Brand It will be interesting to follow the development of this widget. I would be interested to know who is downloading and using the app. I thought it was worth mentioning as well that Adweek called JC Penny's new widget, "old-school." Also, I wondered why JC Penny's "core demographic" is women 25-55; seems like quite a broad "core" audience to be engaging.
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POPSA Beauty Evolution Engages Web Users: A Classic From Dove An already-iconic campaign- this video featured on campaignforrealbeauty.com is a prime example of good marketing stimulating, rather than simply interrupting conversation. I met the executives from Unilever and Edelman this year who pushed this campaign and I was struck by the true entrepreneurial-like drive of these colossal organizations to spark real growth and stimulate real engagement.
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