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POPSAdam Broitman on "Facebook Gets Googley/ Google Starts to Feed" Social Media maven, Adam Broitman serves up a great post on the developing relationship between Facebook and Google. Is there love in the air or are these two Internet darlings headed for bitter divorce? Broitman says, "My feeling is that we will begin to see a lot more rivalry between these two companies."
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POPSFuser: Out of the [In]box Technology For the sake of total transparency, I will say first that Fuser is a client of an agency that I work with. Beyond that, this new development is a tool that I will definitely use. I'm experiencing overload just with Outlook accounts; Throw in my Facebook and other social networking activity and its become nearly impossible to manage my mail... but Fuser definitely gives me hope. This mashup of everything the Web 2.0 innovators have set up over the past few years is a new model that I think we will be noticing a lot of in e-business.
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POPSRiley Says "Apparently Old People Aren’t Dying To Use Eons" One comment on this story was... # Starfeeder September 13th, 2007 at 2:22 am "I can’t believe they even made a social networking site for people over 50…" Eons really took charge and stepped out on a limb to develop a Web 2.0 space for the 50+ set. Despite its current restructuring or site issues, what cannot be forgotten is that Jeff Taylor and the Eons team (along with a host of other Boomer 2.0 site developers) are laying important groundwork for current and future 50+ generations looking to connect online. As we watch new ventures in the 2.0 space develop, we should take care not to discourage innovators from stepping out to develop platforms that go beyond MySpace and Facebook me-toos just because they take longer to attract a large following to rival the big players in the space.
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POPSWhen Companies Facebook: Another Example of Social Media Marketing Gone Wrong
This is like email spam copied and pasted into a profile page. If you want people to care and talk about your company, take the time to build a thoughtful profile; offer interesting content rather than simply asking me to act as a medium to promote your product(s) in my friend networks. Facebook started as an exclusive college network. My friends and I used Facebook as a tool to stay in touch with our buddies; as our friends graduated or were spread out over the country (and world) for long summer breaks, the site acted as a take-anywhere extension of the best parts of our dorm life. Companies really have to take care that "friend" requests feel sincere. Engage us, talk to us, give a human face to your company. Don't use the site to spam: Use it to build relationships with us and stay in touch in a manner that honors the values that compelled us, four years ago as college freshman, to sign up and join the the Facebook.
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POPSSearch Mashup: Check out this new site. Check out www.symbaloo.com; Symbaloo must have a really great affiliate program with all of the featured content providers given search space on this site. In the coming days of the web, banner ads will remain but this ability to integrate advertising as an integral part of site content and functionality will change the way new sites monetize page space.
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POPSDon't Spam My Space: The Absolute Worst Example of A Company Using Web 2.0 In the course of one week, I was bombarded with these group invitations and "friend" requests from these people from http://ClickHereForAFreeCruise.com. I will absolutely never visit their site and will block "Gladys Teixeira" and "Raul Valderram." If you are a company looking to engage web users, there is a better way. First use a little common sense and common decency- think: would you like to receive this kind of spam? Marketing is not about spam or spin or "promotion." It is about learning about your current and potential publics and offering them products and services in a way that really connects to their wants and needs. As a consumer, I don't need another flash and trash "Free Bahamas Cruise Vacation"; I need a company to care about my life and how their product can, in some way, serve my interests instead of just their own. I will post a screen shot of the group page for this company in my next post so you can really see how pointless and annoying this pitch was.
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POPS"Old-School" Media for a Mid-Market Brand It will be interesting to follow the development of this widget. I would be interested to know who is downloading and using the app. I thought it was worth mentioning as well that Adweek called JC Penny's new widget, "old-school." Also, I wondered why JC Penny's "core demographic" is women 25-55; seems like quite a broad "core" audience to be engaging.
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POPSJuiceCaster Joins 5W 5W is an aggressive PR powerhouse. It will be interesting to follow this account and the growth of this new YouTubeian development on the web
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POPSJoseph Jaffee on the Inertia of Brands to Join the Online Conversation On the web today, we trade our facts, stories, encounters, problems, passions… about brands. This will happen whether companies cooperate and join the conversation or not. The traditional hold on ‘messaging’ has meant that many companies shy away from the simplest (and most essential) online engagement. Conversation and transparency rules on today’s web and any company unwilling to participate (or at least listen) leaves room and voice for the competition to lead.
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POPSEngage or Die From a great new magazine on social media. This new media marketing manifesto by author Brian Solis is sure to galvanize any fair weather web marketer
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