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POPSA Vision of Students Today- Pulled from Mitch Joel's Twist Image Blog
We are growing up and learning to communicate in a connected, information-rich and highly collaborative world; and we’re in the middle of an education system in flux; We’re multitaskers who walk to class listening to our iPods, checking our texts and email on our Sidekick, Blackberry or iPhone and talking with the friends we see along the way. Then we get to some classes and sit down for a two to four hour lecture with a professor who speaks to us rather than with us. No wonder so many students are surfing Facebook during class and finding it hard to focus on reading 200 pages of a text book for a class assignment. Luckily I go to a school that’s working hard to evolve. My school strongly encourages small class sizes and brings in enough professors who not only know my name but know my email address and something about my goals and interests. Class debate and discussion is a huge part of the curriculum and our lectures are integrated with work on the Web.
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POPSNew Media Puts Increasing Pressure on Madison Ave A quick, interesting look at the pending shakeups of agency structure on Madison Ave. Recently commented on a need for change in the structure of traditional PR agencies as well. In the future, as we move more into the social media space, retainers will make more sense than traditional per-hour billing. Working in the space I have noticed how much research and time it takes to craft a campaign that respects the online communities we seek to engage and really working with the functionality of new sites to understand their utility for the client and the community using it. Per-hour billing, as Edelman stated, doesn't leave room for PR practitioners and clients to enter the space in a meaningful, lasting way.
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POPSA Beauty Evolution Engages Web Users: A Classic From Dove An already-iconic campaign- this video featured on campaignforrealbeauty.com is a prime example of good marketing stimulating, rather than simply interrupting conversation. I met the executives from Unilever and Edelman this year who pushed this campaign and I was struck by the true entrepreneurial-like drive of these colossal organizations to spark real growth and stimulate real engagement.
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POPSEngage or Die From a great new magazine on social media. This new media marketing manifesto by author Brian Solis is sure to galvanize any fair weather web marketer
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