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POPSA Vision of Students Today- Pulled from Mitch Joel's Twist Image Blog
We are growing up and learning to communicate in a connected, information-rich and highly collaborative world; and we’re in the middle of an education system in flux; We’re multitaskers who walk to class listening to our iPods, checking our texts and email on our Sidekick, Blackberry or iPhone and talking with the friends we see along the way. Then we get to some classes and sit down for a two to four hour lecture with a professor who speaks to us rather than with us. No wonder so many students are surfing Facebook during class and finding it hard to focus on reading 200 pages of a text book for a class assignment. Luckily I go to a school that’s working hard to evolve. My school strongly encourages small class sizes and brings in enough professors who not only know my name but know my email address and something about my goals and interests. Class debate and discussion is a huge part of the curriculum and our lectures are integrated with work on the Web.
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POPSAdam Broitman on "Facebook Gets Googley/ Google Starts to Feed" Social Media maven, Adam Broitman serves up a great post on the developing relationship between Facebook and Google. Is there love in the air or are these two Internet darlings headed for bitter divorce? Broitman says, "My feeling is that we will begin to see a lot more rivalry between these two companies."
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POPSFuser: Out of the [In]box Technology For the sake of total transparency, I will say first that Fuser is a client of an agency that I work with. Beyond that, this new development is a tool that I will definitely use. I'm experiencing overload just with Outlook accounts; Throw in my Facebook and other social networking activity and its become nearly impossible to manage my mail... but Fuser definitely gives me hope. This mashup of everything the Web 2.0 innovators have set up over the past few years is a new model that I think we will be noticing a lot of in e-business.
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POPSRiley Says "Apparently Old People Aren’t Dying To Use Eons" One comment on this story was... # Starfeeder September 13th, 2007 at 2:22 am "I can’t believe they even made a social networking site for people over 50…" Eons really took charge and stepped out on a limb to develop a Web 2.0 space for the 50+ set. Despite its current restructuring or site issues, what cannot be forgotten is that Jeff Taylor and the Eons team (along with a host of other Boomer 2.0 site developers) are laying important groundwork for current and future 50+ generations looking to connect online. As we watch new ventures in the 2.0 space develop, we should take care not to discourage innovators from stepping out to develop platforms that go beyond MySpace and Facebook me-toos just because they take longer to attract a large following to rival the big players in the space.
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POPSWhen Companies Facebook: Another Example of Social Media Marketing Gone Wrong This is like email spam copied and pasted into a profile page. If you want people to care and talk about your company, take the time to build a thoughtful profile; offer interesting content rather than simply asking me to act as a medium to promote your product(s) in my friend networks. Facebook started as an exclusive college network. My friends and I used Facebook as a tool to stay in touch with our buddies; as our friends graduated or were spread out over the country (and world) for long summer breaks, the site acted as a take-anywhere extension of the best parts of our dorm life. Companies really have to take care that "friend" requests feel sincere. Engage us, talk to us, give a human face to your company. Don't use the site to spam: Use it to build relationships with us and stay in touch in a manner that honors the values that compelled us, four years ago as college freshman, to sign up and join the the Facebook.
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POPS( Inside the Group Page) Don't Spam My Space: The Absolute Worst Example of A Company Using Web 2.0 ie. it gets even worse. 1. All caps is pretty rude. If you are going to spam me, at least take the time to turn off the caps lock. 2. Include some sort of group photo. If you can afford to send me on a "FREE BAHAMAS CRUISE VACATION", you can afford to take a photo of your company or maybe even this luxury destination 3. come up with a smarter url than "clickhereforafreecruise.com. Really, this is like a banner ad literally translated into a Web address. 5. Gladys, get a profile photo- or are you hiding in shame because you know how horrible this pitch is?
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POPSDon't Spam My Space: The Absolute Worst Example of A Company Using Web 2.0 In the course of one week, I was bombarded with these group invitations and "friend" requests from these people from http://ClickHereForAFreeCruise.com. I will absolutely never visit their site and will block "Gladys Teixeira" and "Raul Valderram." If you are a company looking to engage web users, there is a better way. First use a little common sense and common decency- think: would you like to receive this kind of spam? Marketing is not about spam or spin or "promotion." It is about learning about your current and potential publics and offering them products and services in a way that really connects to their wants and needs. As a consumer, I don't need another flash and trash "Free Bahamas Cruise Vacation"; I need a company to care about my life and how their product can, in some way, serve my interests instead of just their own. I will post a screen shot of the group page for this company in my next post so you can really see how pointless and annoying this pitch was.
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