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POPSEdelman Leads Pioneer Thinking in New Media Space I have been really impressed by the entrepreneurial drive at Edelman to join the conversation on the web. A few slip-ups along the way (Wal-Mart bloggers and Vista Acer seeding) pales in comparison to Edelman's successful engagement in the new media space. It is commendable that an organization as large as Edelman has remained nimble and motivated enough to adapt to the times.