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POPSEngage or Die From a great new magazine on social media. This new media marketing manifesto by author Brian Solis is sure to galvanize any fair weather web marketer
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POPSA New Star Clipper is Born- Follow her, Pop her clips...:) Meredith is one of my favorite new social media buddies. We work together and she is one of the most supportive members of the team championing social media engagement- I'm sure clipper AmandaGravel would completely agree. Giver her a little pop, comment... and welcome her to our Clipmarks community
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POPSHow Much Will Advertisers Pay for a 1.5 Second Spot? I think this is absolutely an interesting and thought-provoking study in our post-broadcast, niche media world. "Life After the 30 Second Spot" (check out Joseph Jaffee's book on the subject) means media giants must work even harder to stay profitable and, indeed, desperate times sometime call for desperate studies. However optimistic and provocative, this study falls short because participants are actively engaged in TV and commercial viewing. They sit back, watch and report. However, today's TV viewer is not only fast forwarding the commercial, she is checking her email, downloading at iTunes and Skyping her pals during show breaks. Perhaps this type of environment was tested as well but I didn't see an indicatio of this in the report. Interested to know your thoughts- Should advertisers pay for your attention when you fast forward through their messages?
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POPSSimilpedia Thanks to Steve Rubel, one of my favorite bloggers at www.micropersuasion.com for linking to this new site.
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POPS"Google News Gets Comments- With a Big Twist" I am surprised that a company leading in the Web 2.0 world would set up a system of commenting on the news that really lacks openness and direct interaction among readers. I clipped this from one of my favorite blogs, Mashable, that invites readers to instantly express their views on every story. Some of the most engaging interaction happens as a result and some of the most interesting insights and perspective comes from this open editorial style. As a news reader on Google, this system makes the price of engagement pretty high; I would have consider whether going through the motions of sending an email and going through an editorial review is worth the time and energy. I would much rather head to my favorite blogs that have picked up the story and comment directly on the post. What are your thoughts?
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POPSSearch Mashup: Check out this new site. Check out www.symbaloo.com; Symbaloo must have a really great affiliate program with all of the featured content providers given search space on this site. In the coming days of the web, banner ads will remain but this ability to integrate advertising as an integral part of site content and functionality will change the way new sites monetize page space.
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POPSNew Launch PR Blogger! Check out this post from our newest SA team member to start blogging and if you have time, drop her a comment to show the power of the community. I'm out to get everyone hooked on the Web and fully engaged:)
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