mark freeman on mobile advertising


	mark freeman on mobile advertising

eaonp

7-1-2008 6:15 AM

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eaonp says:

Mobile has the ability to make any media clickable and interactive

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/6bdede62-c9dd-486f-bb4c-348d468eb6ce/FFFDD17E-B593-4CE2-BEC1-C5FC1FA8FC5B/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.imediaconnection.com/content/19767.asp" href="http://www.imediaconnection.com/content/19767.asp" style="font-size: 11px;">www.imediaconnection.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imediaconnection.com/content/19767.asp">This is just fraction of the whole picture of what mobile offers. With a consumer's ability to send SMS and MMS to short-codes, and the onset of QR codes, the above mechanics can be fired off on a device in response to traditional media just by driving the responder onto the internet on their device. BBH in the U.K. proved this particularly well in their outdoor ad for the Audi R8: 'Now listen to it. Text R8 to 86100'.  
<P></P>Mobile has the ability to make any media clickable and interactive, as if they were a web page. The brilliant thing is we can take the interactivity that the web has given us for the last decade out into the street. The world can be your internet. Your mobile can be the cursor.  
<P></P>Big brands are certainly starting to embrace mobile but we need the advertising community at large to get to grips with it, too. 
</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/FFFDD17E-B593-4CE2-BEC1-C5FC1FA8FC5B/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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