Chewing gum ad becomes Sino-Russia sticking point


	Chewing gum ad becomes Sino-Russia sticking point

RecordSage

1-14-2007 1:48 PM

1077 views

tags:

russia, china, advertising, chewing gum, anthem, humor

RecordSage says:

Chewing gum was a problem some 30 years ago when I lived there... apparently that hasn't changed.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/6ca5699a-00ce-41c3-8cef-270d0a9370a2/FFE032B6-2AB4-45E1-B9B4-93BDE66B4496/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://today.reuters.com/news/articlenews.aspx?type=oddlyEnoughNews&storyid=2007-01-12T142253Z_01_N1B387191_RTRUKOC_0_US-CHINA-RUSSIA-CHEWINGGUM.xml" href="http://today.reuters.com/news/articlenews.aspx?type=oddlyEnoughNews&storyid=2007-01-12T142253Z_01_N1B387191_RTRUKOC_0_US-CHINA-RUSSIA-CHEWINGGUM.xml" style="font-size: 11px;">today.reuters.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://today.reuters.com/news/articlenews.aspx?type=oddlyEnoughNews&storyid=2007-01-12T142253Z_01_N1B387191_RTRUKOC_0_US-CHINA-RUSSIA-CHEWINGGUM.xml"><H1>Chewing gum ad becomes Sino-Russia sticking point</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://today.reuters.com/news/articlenews.aspx?type=oddlyEnoughNews&storyid=2007-01-12T142253Z_01_N1B387191_RTRUKOC_0_US-CHINA-RUSSIA-CHEWINGGUM.xml"><P>BEIJING/MOSCOW, Jan 11 (Reuters Life!) - Complaints from the Chinese embassy in Moscow forced an advertising agency to scrap a chewing gum commercial playing on Russian television which featured China's national anthem as backing music.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://today.reuters.com/news/articlenews.aspx?type=oddlyEnoughNews&storyid=2007-01-12T142253Z_01_N1B387191_RTRUKOC_0_US-CHINA-RUSSIA-CHEWINGGUM.xml"><P>China's People's Daily newspaper said the commercial for chewing gum produced by Wm. Wrigley Jr. Co. using the "March of the Volunteers" had "harmed the dignity of China."</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://today.reuters.com/news/articlenews.aspx?type=oddlyEnoughNews&storyid=2007-01-12T142253Z_01_N1B387191_RTRUKOC_0_US-CHINA-RUSSIA-CHEWINGGUM.xml"><P>Igor Kirkchi, general director of BBDO, an advertising subsidiary of Omnigroup in Moscow, which designed the advert said it was immediately withdrawn after complaints from the Chinese.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://today.reuters.com/news/articlenews.aspx?type=oddlyEnoughNews&storyid=2007-01-12T142253Z_01_N1B387191_RTRUKOC_0_US-CHINA-RUSSIA-CHEWINGGUM.xml"><P>"It was a monstrous misunderstanding," he said.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://today.reuters.com/news/articlenews.aspx?type=oddlyEnoughNews&storyid=2007-01-12T142253Z_01_N1B387191_RTRUKOC_0_US-CHINA-RUSSIA-CHEWINGGUM.xml"><P>"We bought the music and the rights to use it in an ad from an English company owning banks of music tracks intended for commercial purposes. It was impossible to determine that it was the Chinese national anthem by the name of the track."</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/FFE032B6-2AB4-45E1-B9B4-93BDE66B4496/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>