People talk a lot about wanting to save energy, lower oil/gas prices, and be more environmentally friendly, but most of it is just that - talk.

People want to appear like they want to make a difference because it's become socially unacceptable to appear not to care. But when it comes to taking action, if it impacts people's current lifestyle in any way - even the smallest bit - most people won't do it.

Consider driving 60-65 MPH on the freeway instead of 75-80, and going slower on the accelerator. If everyone did this, the savings would be HUGE - but of course people feel they have to get where they're going 30 seconds sooner and need to show of the power of their engines, so they won't do it.