Social Media Is Not the Message


	Social Media Is Not the Message

pennyserenade

8-29-2009 3:13 AM

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pennyserenade says:

[caption id="attachment_273" align="alignnone" width="100" caption="mediaisnotthemessage-100x150"][/caption]

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/a3d02f07-919a-4735-98f6-535e5489b61a/FBDFB63A-3417-465A-8C78-355DCB3C5A5B/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.grokdotcom.com/2009/08/28/social-media-is-not-the-message/" href="http://www.grokdotcom.com/2009/08/28/social-media-is-not-the-message/" style="font-size: 11px;">www.grokdotcom.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.grokdotcom.com/2009/08/28/social-media-is-not-the-message/">Social marketing is a shiny new toy and almost everyone is wising up and getting involved, as they should. In fact, a rumor is spreading that the new Mac OS, Snow Leopard, is <A target="_new" href="http://www.tuaw.com/2009/08/22/apples-address-book-app-getting-social/">integrating Facebook addresses</A> directly into its own address book app. There’s no question that social applications are becoming central to our online lives, and soon social apps will be a central part of the very operating systems we use. People are tweeting, flickring, and facebooking like mad, with no signs of slowing.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.grokdotcom.com/2009/08/28/social-media-is-not-the-message/">Still, at the heart of it all for marketers is the <EM>message.</EM> Never forget that these new social technologies are just new ways to communicate. And technology by itself is not persuasive. Beware not to get the media mixed up with the message.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.grokdotcom.com/2009/08/28/social-media-is-not-the-message/">Every status update, tweet, and inbox message is nothing more than a communication between a sender and a reader. What you say and how you say it matters. <A href="http://www.clickz.com/1383921">Be relevant</A>.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/FBDFB63A-3417-465A-8C78-355DCB3C5A5B/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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