Deciding on an Effective Web Presence (Pt.3)


	Deciding on an Effective Web Presence (Pt.3)

ebyrne41

3-28-2008 9:59 AM

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tags:

library 2.0, website, catalogue, branding

ebyrne41 says:

Extract from invitation for expressions of interest in a website and online environment consultancy at University College Dublin Library. Importance of branding.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/37f1b98b-593a-45bc-9554-1a459d5113b8/FB9D81A4-2E8A-4C1E-BCFE-ABCFEDEF64D4/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.ucd.ie/library/about/projects/web_consultancy.html" href="http://www.ucd.ie/library/about/projects/web_consultancy.html" style="font-size: 11px;">www.ucd.ie</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ucd.ie/library/about/projects/web_consultancy.html"><EM>5. Where does the catalogue fit into all this? The importance or otherwise of uniform branding</EM></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ucd.ie/library/about/projects/web_consultancy.html"><P>•We have taken it for granted that the catalogue as a separate search interface can happily retain a different look and feel from the website and other interfaces but many of our users do not differentiate the online library platforms in this way<BR />•How important is it to retain a standard of branding and style as far as possible across all the online platforms that we choose to work with into the future?</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/FB9D81A4-2E8A-4C1E-BCFE-ABCFEDEF64D4/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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