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	TV's Reality

Lacey Rose

3-20-2008 10:00 AM

805 views

Lacey Rose says:

More doom and gloom from Zucker. The takeaway here: unless you're up a week heavy on American Gladiators, click over to cable.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/2dc93712-ae53-4b51-a322-34b2263c40e7/FB6D7E95-BF56-4BA8-A054-CFAB3E6B90BC/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://adage.com/digital/article?article_id=125811" href="http://adage.com/digital/article?article_id=125811" style="font-size: 11px;">adage.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adage.com/digital/article?article_id=125811">Broadcast-network TV's place in the media landscape is changing, acknowledged NBC Universal CEO Jeff Zucker this morning, and as such, consumers can probably expect less scripted fare, but more shows aimed at reaching broad swaths of audience.
			</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adage.com/digital/article?article_id=125811"><DIV>
Noting the success of programs including "Heroes" on NBC, "Grey's Anatomy" on ABC and "American Idol" on Fox, as well as events like the Super Bowl and the Olympics, Mr. Zucker said event programming "will continue to be the backbone of broadcast network TV," which advertisers continue to rely on to reach large groups of audience to launch movies and introduce new products to the marketplace. Broadcast networks need to be careful to avoid going too niche, which is really the strength of cable networks, he said.
</DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/FB6D7E95-BF56-4BA8-A054-CFAB3E6B90BC/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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