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Facebook User Data and CPM Update: 83 million worldwide
fuordigital
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7-23-2008 10:23 PM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/575d22c8-a567-423b-941a-673ad2c7694c/FB6A6FAD-87AC-4FAF-BCA7-84EB10893BC1/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://cpmadvisors.com/2008/facebook-user-data-and-cpm-update-83-million-worldwide/" href="http://cpmadvisors.com/2008/facebook-user-data-and-cpm-update-83-million-worldwide/" style="font-size: 11px;">cpmadvisors.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://cpmadvisors.com/2008/facebook-user-data-and-cpm-update-83-million-worldwide/"><H2>Facebook User Data and CPM Update: 83 million worldwide</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://cpmadvisors.com/2008/facebook-user-data-and-cpm-update-83-million-worldwide/"><P>Our latest aggregated look at the advertising data made available by Facebook as part of its Social Ads program. All of this data was gathered on July 16th via their advertising interface. We looked at the number of users in the “Any” to “Any” age range and then also looked at the suggested-bid CPM figures it spat out. Note that when we looked at the suggested cost-per-click bids, the <STRONG>implied clickthrough rate for Facebook ads</STRONG> was pretty consistent across the top 10 countries by size, at around a 0.044% to 0.047% rate (someone is clicking on these ads, on average, <STRONG>about 45 out of every 100,000 times the ad is shown</STRONG>).</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://cpmadvisors.com/2008/facebook-user-data-and-cpm-update-83-million-worldwide/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/cpmadvisors.com/img/7199530A-48C9-4D2D-9685-525F213C07F3" alt="Facebook DATA" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/FB6A6FAD-87AC-4FAF-BCA7-84EB10893BC1/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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