Why tracking may not be so bad after all


	Why tracking may not be so bad after all

egoldstein

8-12-2005 3:28 PM

362 views

tags:

fred wilson, tracking, advertising

egoldstein says:

an interesting perspective on tracking. at the end of the day, if you're not doing anything totally f'd up, what's the big deal.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color:00FFFF;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/0979f56f-9fbf-40ec-a0a2-884488e52bcc/FB3E72F9-4974-4F6C-842D-CCD28C67251C/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://avc.blogs.com/a_vc/2005/07/tracking_is_goo.html" href="http://avc.blogs.com/a_vc/2005/07/tracking_is_goo.html" style="font-size: 11px;">avc.blogs.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://avc.blogs.com/a_vc/2005/07/tracking_is_goo.html"><P class=MsoNormal>To the contrary, I’d be overjoyed. Because tracking consumer behavior is the best way to deliver relevancy. And I want relevancy in my advertising. Badly.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://avc.blogs.com/a_vc/2005/07/tracking_is_goo.html"><P class=MsoNormal>I am not suggesting that the tracking should be done without my consent and awareness, but honestly I’d prefer that over no tracking if it means that I’d get some relevancy in the ads that come my way.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/FB3E72F9-4974-4F6C-842D-CCD28C67251C/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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