<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/e2ecc86f-8775-4484-aa43-db4b3e712f1b/FAC8E813-4127-4C4A-8620-B28D76895CF8/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.37signals.com/svn/posts/440-ideos-jane-fulton-suri-observes-thoughtless-acts" href="http://www.37signals.com/svn/posts/440-ideos-jane-fulton-suri-observes-thoughtless-acts" style="font-size: 11px;">www.37signals.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.37signals.com/svn/posts/440-ideos-jane-fulton-suri-observes-thoughtless-acts"><P>As the leader of the “human factors” group at <SPAN class="caps">IDEO</SPAN>, the international design consultancy, she and her colleagues will watch kids brushing their teeth, parents pushing strollers, or patients checking in at the emergency room, trying to find opportunities for design to improve the experience. Yet often that means looking for something less obvious: the ways in which the experience can improve the design.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.37signals.com/svn/posts/440-ideos-jane-fulton-suri-observes-thoughtless-acts"><P>Their observations have brought rubber grips to Oral-B’s toothbrushes, raised the height of Even-Flo’s strollers, and streamlined DePaul Health Center’s check-in processes. For Fulton Suri it’s as if the world is one big beta test, in which every feature is begging for improvement.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/FAC8E813-4127-4C4A-8620-B28D76895CF8/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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