In the UK, online ads bigger than print

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	In the UK, online ads bigger than print

bigyahu

4-22-2007 6:57 AM

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tags:

online, newspapers

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/da279c76-a82d-4f58-8933-9c69b88b57b4/F983A111-5CBD-4F7A-A328-25418386C116/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://benmetcalfe.com/blog/index.php/2007/03/29/reaching-the-tipping-point-online-ad-spend-overtakes-newspapers-in-the-uk/" href="http://benmetcalfe.com/blog/index.php/2007/03/29/reaching-the-tipping-point-online-ad-spend-overtakes-newspapers-in-the-uk/" style="font-size: 11px;">benmetcalfe.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://benmetcalfe.com/blog/index.php/2007/03/29/reaching-the-tipping-point-online-ad-spend-overtakes-newspapers-in-the-uk/"><P>What’s important is that newspapers finally newspapers can begin to ‘move their core focus’ over to Internet.  That’s if they have the balls - but the finance people should now be armed with the relevant figures to help them find their balls.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://benmetcalfe.com/blog/index.php/2007/03/29/reaching-the-tipping-point-online-ad-spend-overtakes-newspapers-in-the-uk/"><P>The one issue no one seems to be talking about is whether the combined spend has changed.  Is it simply a shift in existing revenues, or has online suddenly found new advertising budget (or newspapers lost out on evaporated budget).  That’s important to think about - especially with the CraigsList factor - where advertising is free.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/F983A111-5CBD-4F7A-A328-25418386C116/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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