New Product Post: Dillard's Tranquility


	New Product Post: Dillard's Tranquility

LaunchPR

12-7-2007 12:29 PM

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tags:

launch pr, schneider associates, dillard's, tranquility, activewear, department store, yoga, pilates, fitness, gym

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/3d568ea6-f2ec-4bfc-93bf-02574af67e37/F8CD9440-67A1-42FB-9FD4-90B15E365BEE/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://launchpr.typepad.com/schneiderassociates/2007/11/new-product-p-2.html" href="http://launchpr.typepad.com/schneiderassociates/2007/11/new-product-p-2.html" style="font-size: 11px;">launchpr.typepad.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://launchpr.typepad.com/schneiderassociates/2007/11/new-product-p-2.html"><DIV><STRONG> Launch Date</STRONG>: November 19, 2007</DIV><BR /><DIV>Department store chain <A href="http://www.dillards.com/">Dillard’s</A> <A href="http://www.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20071119005625&newsLang=en">launched</A> a new activewear department recently called “<A href="http://www.dillards.com/endeca/EndecaStartServlet?Ntt=tranquility&Ntk=all&N=1618014&Nty=1">Tranquility</A>,” which features yoga-inspired multipurpose apparel.  The new department is targeted at the busy female Dillard’s customer, who is often juggling household, career and social responsibilities, along with trying to exercise.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://launchpr.typepad.com/schneiderassociates/2007/11/new-product-p-2.html">Do you think Tranquility will win over the fitness lifestyle crowd and help right Dillard’s ship?</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/F8CD9440-67A1-42FB-9FD4-90B15E365BEE/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>