So you need to write some incredibly fascinating short sales copy and after looking at a blank screen or paper for more minutes than you care to count or remember, it's now time to concede that perhaps today is simply not "a writing day". All that you needed for yourself or your client was perhaps just 2-3 seriously captivating lines of text or perhaps even less than just 10 simple words that summed up exactly that feeling of satisfaction that a potential customer should feel while devouring your product.