The Fun Theory. | Clipmarks


	The Fun Theory.

dgreplay

10-13-2009 9:23 AM

19 views

dgreplay says:

Great idea. Think this concept should be rolled out across America to promote health and fitness. Perhaps alternative ways to exercise - like taking the stairs everyday - might help lower our collective health insurance costs and save some lives.

Oh, btw, damn good marketing on the part of VW too...kudos.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/8691b1b3-b349-4c85-b159-8cc8c7c2e8aa/F8A28446-50E9-43BF-8813-6D6A1A5DEF8B/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.centernetworks.com/fun-help-your-startup" href="http://www.centernetworks.com/fun-help-your-startup" style="font-size: 11px;">www.centernetworks.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.centernetworks.com/fun-help-your-startup">Volkswagen has launched a new initiative called “<A href="http://www.rolighetsteorin.se/en/" target="_blank">The Fun Theory</A>“. They describe the initiative as, “dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or something entirely different, the only thing that matters is that it’s change for the better.”</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.centernetworks.com/fun-help-your-startup"><P>Would you take the stairs over an escalator if the stairs were more fun? Would you throw your trash into a garbage can, instead of on the ground, if the trash can was more fun?</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.centernetworks.com/fun-help-your-startup"><div align="center"><embed src="http://www.youtube.com/v/2lXh2n0aPyw&hl=en&fs=1&color1=0x2b405b&color2=0x6b8ab6" height="329" width="400" wmode="opaque" quality="high" allowfullscreen="true" allowscriptaccess="never" type="application/x-shockwave-flash"></embed></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/F8A28446-50E9-43BF-8813-6D6A1A5DEF8B/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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