Economic Impact of Word-of-Mouth Calculated with Net Promoter Model


	Economic Impact of Word-of-Mouth Calculated with Net Promoter Model

canal_dingo

4-4-2008 10:45 AM

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tags:

nps, net promoter score, wom, word of mouth

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/91bab8c0-bd4c-47e3-ae3b-51ae53ac73e6/F8369E8A-883A-490B-857C-23AB96C83FD1/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingvox.com/economic-impact-of-word-of-mouth-calculated-using-net-promoter-model-037778/?camp=newsletter&src=mv&type=textlink" href="http://www.marketingvox.com/economic-impact-of-word-of-mouth-calculated-using-net-promoter-model-037778/?camp=newsletter&src=mv&type=textlink" style="font-size: 11px;">www.marketingvox.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/economic-impact-of-word-of-mouth-calculated-using-net-promoter-model-037778/?camp=newsletter&src=mv&type=textlink"><H1>Economic Impact of Word-of-Mouth Calculated with Net Promoter Model</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/economic-impact-of-word-of-mouth-calculated-using-net-promoter-model-037778/?camp=newsletter&src=mv&type=textlink"><P>Customer word-of-mouth (WOM) behaviors have strong financial positive and negative impact on customer loyalty, ultimately affecting company growth, <A href="http://www.businesswire.com/portal/site/home/index.jsp?epi-content=NEWS_VIEW_POPUP_TYPE&newsId=20080326005848&ndmHsc=v2*A1203944400000*B1206577746000*DgroupByDate*J2*L1*N1000837*Zsatmetrix&newsLang=en&beanID=202776713&viewID=news_view_popup" target="_blank">according to</A> a <A href="http://www.satmetrix.com/" target="_blank">SatMetrix Systems</A> whitepaper, <A href="http://www.marketingcharts.com/direct/economic-impact-of-word-of-mouth-calculated-using-net-promoter-model-4027/" target="_blank">reports</A> MarketingCharts.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/economic-impact-of-word-of-mouth-calculated-using-net-promoter-model-037778/?camp=newsletter&src=mv&type=textlink"><P>The report, which highlights the business-to-consumer (B2C) computer hardware industry, is the first in a series that uses the Net Promoter economic model to quantify the impact of word-of-mouth.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/economic-impact-of-word-of-mouth-calculated-using-net-promoter-model-037778/?camp=newsletter&src=mv&type=textlink"><P>Net Promoter categorizes customers into <STRONG>Promoters</STRONG> - those who are highly likely to recommend a company and/or its products - or <STRONG>Detractors</STRONG> - those who are unlikely to recommend a company and/or products.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/economic-impact-of-word-of-mouth-calculated-using-net-promoter-model-037778/?camp=newsletter&src=mv&type=textlink"><P>Below, an introduction to and some key findings from the study.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/F8369E8A-883A-490B-857C-23AB96C83FD1/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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