<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/1ce7234a-0482-4c08-a069-70239562ac1e/F7FF757D-CF38-4211-AFC5-AD151892898E/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.yonigreenbaum.com/index.php/20080113/newsletters-your-secret-to-developing-sources/" href="http://www.yonigreenbaum.com/index.php/20080113/newsletters-your-secret-to-developing-sources/" style="font-size: 11px;">www.yonigreenbaum.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.yonigreenbaum.com/index.php/20080113/newsletters-your-secret-to-developing-sources/"><H2>Newsletters - your secret to developing sources</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.yonigreenbaum.com/index.php/20080113/newsletters-your-secret-to-developing-sources/"><P>One of the challenges reporters face in covering any beat, be it municipal or specialty, is developing sources and proving to the people you cover (who increasingly don’t read your newspaper at least not the print version) that you actually DO write about them. An approach that I’ve encouraged my reporters to use is to publish their own email newsletter, call it “[insert reporters name]’s Weekly Update.”</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.yonigreenbaum.com/index.php/20080113/newsletters-your-secret-to-developing-sources/"><li style="margin-left:16px;padding-left: 0px;">An introduction that includes an overview of the week, including any big events that occurred.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.yonigreenbaum.com/index.php/20080113/newsletters-your-secret-to-developing-sources/"><li style="margin-left:16px;padding-left: 0px;">A list of the articles you’ve written including links and a summary of each piece (heck, grab your lede or the top few graphs).</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.yonigreenbaum.com/index.php/20080113/newsletters-your-secret-to-developing-sources/"><li style="margin-left:16px;padding-left: 0px;">A numerical count of all the times the town, institution or agency appeared in the paper. Most people don’t have the helicopter view that would include news, sports, features, communities, etc.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.yonigreenbaum.com/index.php/20080113/newsletters-your-secret-to-developing-sources/"><li style="margin-left:16px;padding-left: 0px;">A sampling of events in the upcoming week that you’re planning on covering.</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/F7FF757D-CF38-4211-AFC5-AD151892898E/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

New from the makers of Clipmarks:  Amplify.com - Don't just share the news...Amplify it!