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PC Encroaching On TV’s Dominance In Share Of Screen Time With Digital Video Users
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6-13-2008 10:45 AM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/c7d8a1b0-46a1-4036-a14f-4651ee4bc2a4/F7FA1924-F613-4F88-8D09-936C76ACF46B/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.ipsosinsight.com/pressrelease.aspx?id=3941" href="http://www.ipsosinsight.com/pressrelease.aspx?id=3941" style="font-size: 11px;">www.ipsosinsight.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ipsosinsight.com/pressrelease.aspx?id=3941"><H3>Today’s Video Streamers And Downloaders Show A Growing Propensity To Watch Video On Their PCs - Seemingly At The Expense Of TV’s Share Of Disposable ‘Screen Time’ According To Ipsos MediaCT’s <I>MOTION</I> Study</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ipsosinsight.com/pressrelease.aspx?id=3941"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.ipsosinsight.com/img/30D2C116-4CD8-481B-9D68-FC6AD1D0197F" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ipsosinsight.com/pressrelease.aspx?id=3941"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.ipsosinsight.com/img/7BE287AF-9058-4D49-9FF1-561E60A185EF" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ipsosinsight.com/pressrelease.aspx?id=3941"><P><STRONG>New York, NY</STRONG> – While TV’s place as the preeminent channel for Americans to watch video content remains safe for now, results from recent research conducted by Ipsos MediaCT shows that the PC is slowly encroaching on the TV’s dominance, capturing an increasing amount of screen time among those who download or stream video online.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ipsosinsight.com/pressrelease.aspx?id=3941"><P>Findings released by Ipsos MediaCT from <STRONG><I>MOTION</I></STRONG> – their quarterly tracking study investigating digital video usage and behaviors in the U.S. – shows that the percentage of video consumed on a TV among video downloaders and streamers declined from 75% in February 2007 to 70% in February 2008 – a small, yet significant drop in overall ‘share of screen time’ with the growing contingent of digital video users. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/F7FA1924-F613-4F88-8D09-936C76ACF46B/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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