<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/87850668-bb31-4f2e-95b7-d70a351f89fc/F7EA5127-52C2-4402-BC62-EA864C06AEFD/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.comscore.com/Press_Events/Press_releases/2009/10/comScore_Study_Estimates_that_10_Percent_of_U.S._Online_Display_Ads_are_Locally_Targeted" href="http://www.comscore.com/Press_Events/Press_releases/2009/10/comScore_Study_Estimates_that_10_Percent_of_U.S._Online_Display_Ads_are_Locally_Targeted" style="font-size: 11px;">www.comscore.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.comscore.com/Press_Events/Press_releases/2009/10/comScore_Study_Estimates_that_10_Percent_of_U.S._Online_Display_Ads_are_Locally_Targeted"><TABLE cellspacing="0" cellpadding="2" border="1" width="449" class="renderedtable"><TBODY><TR><TD width="449" valign="top" colspan="4"><B>Locally-Targeted Online Display Advertising by U.S. Market</B> <B>August 2009</B> <B>Total U.S. – Home/Work/University Locations</B><BR /><B>Source: comScore</B> </TD></TR><TR class="bglight"><TD width="171" valign="top" rowspan="2"> <B>Local Market</B> </TD><TD width="278" valign="top" colspan="3"> <B>Share of Display Ads that are Local</B> </TD></TR><TR class="bgdark"><TD width="94" valign="top"> <B>All Publishers</B> </TD><TD width="84" valign="top"> <B>Top 100 Publishers</B> </TD><TD width="100" valign="top"> <B>Regional/Local Site Category</B> </TD></TR><TR class="bglight"><TD width="171" valign="top"> Atlanta </TD><TD width="94" valign="top"> 10% </TD><TD width="84" valign="top"> 7% </TD><TD width="100" valign="top"> 23% </TD></TR><TR class="bgdark"><TD width="171" valign="top"> Chicago </TD><TD width="94" valign="top"> 9% </TD><TD width="84" valign="top"> 9% </TD><TD width="100" valign="top"> 33% </TD></TR><TR class="bglight"><TD width="171" valign="top"> San Francisco </TD><TD width="94" valign="top"> 11% </TD><TD width="84" valign="top"> 10% </TD><TD width="100" valign="top"> 26% </TD></TR><TR class="bgdark"><TD width="171" valign="top"> Washington, D.C. </TD><TD width="94" valign="top"> 11% </TD><TD width="84" valign="top"> 10% </TD><TD width="100" valign="top"> 32% </TD></TR><TR class="bglight"><TD width="171" valign="top"> <B>Average of 4 Markets</B> </TD><TD width="94" valign="top"> <B>10%</B> </TD><TD width="84" valign="top"> <B>9%</B> </TD><TD width="100" valign="top"> <B>28%</B> </TD></TR></TBODY></TABLE></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.comscore.com/Press_Events/Press_releases/2009/10/comScore_Study_Estimates_that_10_Percent_of_U.S._Online_Display_Ads_are_Locally_Targeted"><P>“Our research indicates that advertisers understand the value of locally targeted ads and are willing to pay a premium for them – anywhere from 20 to 100 percent – depending on the geography and vertical,” said Matt Booth, senior vice president and program director, Interactive Local Media, BIA/Kelsey. “Identifying and quantifying which advertisers are purchasing local ads in particular markets is critical to helping publishers efficiently target potential prospects for these high value ad placements.”</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/F7EA5127-52C2-4402-BC62-EA864C06AEFD/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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