PETER KIM on SOCIAL MEDIA MEASUREMENT


	PETER KIM on SOCIAL MEDIA MEASUREMENT

cobrandit

9-26-2008 2:04 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/50070bb8-d859-43c8-a982-da96096a2c10/F7D2283B-66A1-4A6C-B3A0-509BBE01DB0D/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.beingpeterkim.com/2008/09/a-framework-for.html" href="http://www.beingpeterkim.com/2008/09/a-framework-for.html" style="font-size: 11px;">www.beingpeterkim.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.beingpeterkim.com/2008/09/a-framework-for.html"><H3 class="entry-header">A framework for measuring social media</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.beingpeterkim.com/2008/09/a-framework-for.html"><P>Do you think it's tough to measure social media?  It might be simpler than you think.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.beingpeterkim.com/2008/09/a-framework-for.html"><OL><li style="margin-left:16px;padding-left: 0px;"><STRONG>Attention.</STRONG>  The amount of traffic to your content for a given period of time.  Similar to the standard web metrics of site visits and page/video views.</LI>
<li style="margin-left:16px;padding-left: 0px;"><STRONG>Participation.</STRONG>  The extent to which users engage with your content in a channel.  Think blog comments, Facebook wall posts, YouTube ratings, or widget interactions.</LI>
<li style="margin-left:16px;padding-left: 0px;"><STRONG>Authority.</STRONG>  Ala Technorati, the inbound links to your content - like trackbacks and inbound links to a blog post or sites linking to a YouTube video.</LI>
<li style="margin-left:16px;padding-left: 0px;"><STRONG>Influence.</STRONG>  The size of the user base subscribed to your content.  For blogs, feed or email subscribers; followers on Twitter or Friendfeed; or fans of your Facebook page.</LI></OL></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.beingpeterkim.com/2008/09/a-framework-for.html"><P>So what's the monetary value of a visit, comment, link, or friend?  Well, the only honest answer is "it depends."  Only you know how much these interactions matter to your brand, regardless of industry, channel, or competitive results.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/F7D2283B-66A1-4A6C-B3A0-509BBE01DB0D/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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