So why all the sudden fuss…? Mostly because it's become a launching pad for a new book by the prolific management consultant Marcus Buckingham…a cookie-cutter classic of the positive-thinking self-help genre…all bookended with an ad for the many related products you can buy, including a "video introduction" from Buckingham, a "participant's guide" containing "exercises" to get you to happiness, and a handsome set of "Eight Strong Life Plans" to pick from…

It's an old story: If you want to sell something, first find the terrible affliction that it cures. In the 1980s, as silicone implants were taking off, the doctors discovered "micromastia" -- the "disease" of small-breastedness. More recently, as big pharma searches furiously for a female Viagra, an amazingly high 43% of women have been found to suffer from "Female Sexual Dysfunction," or FSD. Now, it's unhappiness, and the range of potential "cures" is dazzling: Seagrams, Godiva, and Harlequin, take note.