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Online advertising grows as other media shrinks
Ken Wetherell
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12-11-2007 2:52 PM
311 views
tags:
marketing
,
advertising
,
online
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/0bd3e200-b08e-49f3-8b30-7df0dd728ea3/F76A8819-27D0-40E6-A646-210CFA180C40/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.clickz.com/showPage.html?page=3627684" href="http://www.clickz.com/showPage.html?page=3627684" style="font-size: 11px;">www.clickz.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.clickz.com/showPage.html?page=3627684"><P>The Internet Advertising Bureau (IAB) and PricewaterhouseCoopers came out with amazing <A href="http://iab.net/news/pr_2007_11_12c.asp" target="_blank">news</A> about the digital advertising industry recently.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.clickz.com/showPage.html?page=3627684"><P><IMG width="529" height="250" border="0" align="left" alt="ClickZ Graphic" src="http://www.clickz.com/img/q32007.gif" /><BR />-- Source: Interactive Advertising Bureau, 2007 --</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.clickz.com/showPage.html?page=3627684"><P>And an eMarketer report says online advertising will be $21.4 billion in 2007 and grow to $42 billion by 2011, according to <A href="http://www.reuters.com/article/blogBurst/entertainment?type=entertainmentNews&w1=B7ovpm21IaDoL40ZFnNfGe&w2=B7uKSLYIvxu3zDSUkrYJp2Xj&src=blogBurst_entertainmentNews&bbPostId=B87UwxCXMuU6Cz8rHRWbKH0q1Cz3ns4fHWCnbdAZADo8GNToJ&bbParentWidgetId=B7uKSLYIvxu3zDSUkrYJp2Xj" target="_blank">Reuters</A>.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.clickz.com/showPage.html?page=3627684"><li style="margin-left:16px;padding-left: 0px;">Social-networking advertising numbers, currently being revised by eMarketer, are expected to increase from $900 million in 2007 to $2.5 billion in 2011.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.clickz.com/showPage.html?page=3627684"><P>The future is bright for the Net, and I stand by my <A href="http://www.clickz.com/3627166">theory</A> that even if the economy takes a dive, online will prosper.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.clickz.com/showPage.html?page=3627684"><P>On November 20, Reuters reported that although <A href="http://www.reuters.com/article/industryNews/idUSN2061927620071121" target="_blank">online spending</A> at newspapers is up, print is way down. According to the Newspaper Association of America:</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/F76A8819-27D0-40E6-A646-210CFA180C40/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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