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Top Mistakes of Design Firms Today
flipper1378
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1-12-2008 1:33 PM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/91a9e562-a2a7-418e-a89d-133dc1f4e989/F4B687DA-5EEC-46DF-A975-159DBA0683EC/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2007/12/top_ten_innovat.html" href="http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2007/12/top_ten_innovat.html" style="font-size: 11px;">www.businessweek.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2007/12/top_ten_innovat.html"><P>We have a <A href="http://www.businessweek.com/innovate/content/dec2007/id20071219_302022.htm?chan=innovation_innovation+%2B+design_top+stories">survey of surveys done by the big consulting firms on innovation showing that CEOs believe innovation is critical to their companies’ performance but don’t really know how to optimize its execution.</A> </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2007/12/top_ten_innovat.html"><P>CEO’s consistently mouth the word without providing the leadership and </p> <P>resources to make it happen. CEOs need to make the time to lead the innovation movement in their companies.</p> <P></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2007/12/top_ten_innovat.html">companies usually don't scale or leverage the innovation to transform the entire corporate culture--so the innovation remains isolated.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2007/12/top_ten_innovat.html">Getting your efficiency metrics grid down is critical to success but doesn't guarantee it anymore. Swimming in the global talent pool to get creative people for your company is just as critical to success today.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2007/12/top_ten_innovat.html">Failing to use design thinking strategically.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2007/12/top_ten_innovat.html">Underestimating Crisis.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2007/12/top_ten_innovat.html">Neglecting the power of culture.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2007/12/top_ten_innovat.html">Failing to maximize the new distribution of genius.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/F4B687DA-5EEC-46DF-A975-159DBA0683EC/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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