Social Media Used for Health Education

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	Social Media Used for Health Education

aplink

1-17-2008 12:04 PM

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aplink says:

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/c5575a79-e2c4-4eb8-8057-60e9f58ecdf3/F4B03F87-A1B8-43F8-8E16-B348CBA0C864/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=74308&Nid=38279&p=393517" href="http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=74308&Nid=38279&p=393517" style="font-size: 11px;">publications.mediapost.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=74308&Nid=38279&p=393517"><P class="articleText">
Over two days in December 2007, iCrossing questioned more than 1,080 adults via the Greenfield Online survey service, and found that 72% of respondents used social media sites "all or some of the time" to educate themselves about specific medical conditions. Some 42% said they used groups at various portals like AOL Health, Yahoo Health and Google to assess the benefits of a home remedy. Meanwhile, nearly a third said that they used such sites to research the reputation of a doctor or facility, when starting a new medication, or adopting a new course of treatment. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=74308&Nid=38279&p=393517"><P class="articleText">
"The social media stats were some of the most interesting findings, particularly the degree to which users are looking to each other for insight around major healthcare decisions like choosing a doctor, a specific treatment or a medication," said Noah Elkin, vice president of strategy, iCrossing. "I don't think marketers have fully grasped the impact that social sites can have on the information-gathering process." </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/F4B03F87-A1B8-43F8-8E16-B348CBA0C864/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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