Microsoft's Challenge: Convert the Followers


	Microsoft's Challenge: Convert the Followers

Victoria Barret

4-13-2009 7:42 PM

280 views

tags:

microsoft, search, google, yahoo

Victoria Barret says:

Even Microsoft's own employees aren't taking to its search technology -- that is, unless they get paid to (via CashBack). Ad campaigns won't help much. Microsoft's upcoming search release might.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/3ad20a7e-62bb-41c3-9aa1-e94884113979/F4A1EC57-A2AE-41C0-AE7E-E706EADA25D3/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://news.cnet.com/8301-13860_3-10217273-56.html?tag=newsEditorsPicksArea.0" href="http://news.cnet.com/8301-13860_3-10217273-56.html?tag=newsEditorsPicksArea.0" style="font-size: 11px;">news.cnet.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.cnet.com/8301-13860_3-10217273-56.html?tag=newsEditorsPicksArea.0"><P> At a company meeting about a year ago, one Microsoft worker recalls hearing that four-fifths of the company's search traffic was going to Google. Although he uses Live Search personally, the worker, who asked not to be named, said plenty of his co-workers still use Google.
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.cnet.com/8301-13860_3-10217273-56.html?tag=newsEditorsPicksArea.0">Among its full-time U.S. workers, Microsoft says that, for February, Live Search and Google had roughly equal share, at around 48 percent apiece, with little search traffic going to Yahoo or any of the other search players.
</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.cnet.com/8301-13860_3-10217273-56.html?tag=newsEditorsPicksArea.0">Mehdi said that Microsoft has won some internal support for specific products, such as its <A href="http://news.cnet.com/8301-13860_3-9949645-56.html" title="Explaining the workings of Live Search Cashback -- Wednesday, May 21, 2008">Live Search Cashback</A> feature, which gives people a rebate on certain products purchased through its search engine.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.cnet.com/8301-13860_3-10217273-56.html?tag=newsEditorsPicksArea.0"><P>
For starters, the company is <A href="http://news.cnet.com/8301-13860_3-10210277-56.html" title="Report: Microsoft planning big ad push for search -- Thursday, Apr 2, 2009">reportedly planning a $100 million ad campaign</A> to accompany a mid-year release of the product. Beyond that, Microsoft has been paying heavily to make its search engine the default on new computers and devices, including <A href="http://ces.cnet.com/8301-19167_1-10135067-100.html" title="Microsoft strikes deals for Live Search -- Wednesday, Jan 7, 2009">deals with Dell</A> and <A href="http://news.cnet.com/Lenovo-loads-up-on-Windows-Live-Search/2100-1046_3-6167210.html" context="com.caucho.jsp.PageContextImpl@3d47dde" title="Lenovo loads up on Windows Live Search -- Wednesday, Mar 14, 2007">Lenovo</A>.
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