Marketing propaganda is the key to Wal-Mart's success. One of their most effective propaganda tools is the "bandwagon" technique.

Every time there is a social or economic breakthrough offering economic or ethical relief, Wal-Mart is there to exploit it. Once they have you locked in and the other businesses and companies are contracted to them or closed down, they do raise their prices and eliminate product lines.

Last night, on Nightly Business Report, it was reported that the corporation is introducing their new line of GV energy efficient products such as the miniaturized flourescent bulbs that work in regular lighting devices. I believe this is the beginning of their latest "bandwagon"...

Marketing propaganda is the key to Wal-Mart's success. One of their most effective propaganda tools is the "bandwagon" technique.

Every time there is a social or economic breakthrough offering economic or ethical relief, Wal-Mart is there to exploit it. Once they have you locked in and the other businesses and companies are contracted to them or closed down, they do raise their prices and eliminate product lines.

Last night, on Nightly Business Report, it was reported that the corporation is introducing their new line of GV energy efficient products such as the miniaturized flourescent bulbs that work in regular lighting devices. I believe this is the beginning of their latest "bandwagon". There are many places to buy these products for the same or lower price.

Once they have you hooked, Wal-Mart will often eliminate products for no logical reason. For instance, Bisquick Complete, a popular, easy-to-use packaged mix arrived on the market within the past four years. This complete mix is used to create tasty bisquits or pancakes, and you only add water. In the store where I shop, the plain Bisquick Complete was such a hit, they added Bisquick Complete with Garlic flavoring. They stopped ordering the plain or any of the other 4 types. I asked the manager when they would get some more of the plain Bisquick Complete and was told that it would happen until all the Garlic variety was sold.....I told them it wasn't popular and would take about 6 months to sell it....sure enough that product didn't sell and finally, about 6 months later, this Wal-Mart finally got more of the original product which stayed on the store shelves about one week and had to be replaced with more of the plain Bisquik Complete.

Wal-Mart's ability to maintain a productive economic market for existing products tends to be very weak, especially when compared to their highly developed opening market skills.

Over the years, this same "bandwagon" propaganda tactic has been used with business suppli