Yahoo Returns to its Roots: Annoying Ads


	Yahoo Returns to its Roots: Annoying Ads

Taylor Buley

2-19-2009 12:57 PM

450 views

tags:

yhoo, advertisement, ads

Taylor Buley says:

Yahoo moves to add rich content to ads, annoys blogger. I'd say: These guys are desperate, give them a break.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/25c69f13-42fa-47a8-9517-8ce546c9f474/F3343447-B71D-44FD-908D-9DC6843D9F74/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://mashable.com/2009/02/19/yahoo-rich-ads/" href="http://mashable.com/2009/02/19/yahoo-rich-ads/" style="font-size: 11px;">mashable.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://mashable.com/2009/02/19/yahoo-rich-ads/"><P><IMG width="300" height="241" class="alignleft size-full wp-image-109033" title="pedigree" alt="pedigree" src="http://ec.mashable.com/wp-content/uploads/2009/02/pedigree.png" />Now, Yahoo thinks that this strategy has run its course, and they’ve introduced a new kind of search ads - <A target="_blank" href="http://www.ysmblog.com/blog/2009/02/18/your-ads-richer/">Rich Ads</A>. These enable publishers to add images, videos, and custom search boxes to their search ads - precisely the sort of thing that stopped working several years ago. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://mashable.com/2009/02/19/yahoo-rich-ads/"><P><IMG align="right" alt="yahoo-logo-spaced.png" src="http://ec.mashable.com/wp-content/uploads/2007/12/yahoo-logo-spaced.png" />Remember why Google AdSense became so popular in the first place? It was because the folks at Google had realized that flashing banners, animations and images don’t work that well in the context of a search result listing. Thus, they created very simple text-based ads that weren’t all that different from the search results itself; it worked great, and everyone (including Yahoo) had done pretty much the same thing. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/F3343447-B71D-44FD-908D-9DC6843D9F74/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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