But in 2004 the FCC started going after stations not just for repeated obscenity, but also for any single off-hand f-word, for example when Cher said of her critics during a Billboard Music Awards show, “So f*** ‘em,” or when Bono said during the Golden Globes, “This is really, really, f***ing brilliant.” Cable is not covered by the rule, nor are FBI wiretaps, so when Illinois ex-Gov. Blagojevich called his power to sell Pres. Obama’s vacated senate seat “f***ing golden,” his use of an expletive wasn’t illegal, though that proved to be the least of the indicted governor's problems.