10 thing you need to know about Social Media


	10 thing you need to know about Social Media

lori763

8-20-2009 7:24 PM

83 views

tags:

social media, social networking

lori763 says:

This article lists some important considerations for businesses seeking to use social media (especially when it is estimated only 3% of Twitter users are using it a way that will benefit business)

Add a Comment

Login to Comment. Not a member yet? Sign up

Today's Top Clips

visit the Top Clips page

View the Top Clips from August 20, 2009

Embed This Clip In Your Site...

<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/7c2543cc-7819-4dc6-9faf-82aa523c84bf/F2646708-FD55-4372-84A4-6A4423126444/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://community.prweek.com/blogs/firehose/archive/2009/08/07/10-things-you-need-know-and-pass-on-to-clients-about-social-media.aspx" href="http://community.prweek.com/blogs/firehose/archive/2009/08/07/10-things-you-need-know-and-pass-on-to-clients-about-social-media.aspx" style="font-size: 11px;">community.prweek.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://community.prweek.com/blogs/firehose/archive/2009/08/07/10-things-you-need-know-and-pass-on-to-clients-about-social-media.aspx"><H3>
	    10 things you need know (and pass on to clients) about Social Media.   
</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://community.prweek.com/blogs/firehose/archive/2009/08/07/10-things-you-need-know-and-pass-on-to-clients-about-social-media.aspx"><FONT face="Arial"><SPAN></SPAN><SPAN><A href="http://britslashyank.typepad.com/.a/6a00d8350417e069e20120a527015d970c-popup"><IMG src="http://britslashyank.typepad.com/.a/6a00d8350417e069e20120a527015d970c-320wi" alt="10-things" class="at-xid-6a00d8350417e069e20120a527015d970c" /></A> </SPAN>1) Repeat 10x "‘Viral’ and ‘sharable’
are <STRONG>not</STRONG> the same (or interchangeable)".  Know when to use each one and what both
mean.  </FONT></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://community.prweek.com/blogs/firehose/archive/2009/08/07/10-things-you-need-know-and-pass-on-to-clients-about-social-media.aspx"><FONT face="Arial">2) Twitter is <STRONG>not</STRONG>
a popularity game.  If you think
big numbers is the end-game you should not be playing.  </FONT></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://community.prweek.com/blogs/firehose/archive/2009/08/07/10-things-you-need-know-and-pass-on-to-clients-about-social-media.aspx"><FONT face="Arial">4)  Facebook is, fundamentally,  a place for people who <STRONG>know</STRONG> each other –
it's your job to know if this should/could/can include your brand/client.   </FONT></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://community.prweek.com/blogs/firehose/archive/2009/08/07/10-things-you-need-know-and-pass-on-to-clients-about-social-media.aspx"><FONT face="Arial">5) <STRONG>People are
peopl</STRONG><STRONG>e</STRONG>.  Some are sheep, quite a
lot in fact, if you don’t know who they are in your audience, find out.  Think
about the audience's motivations for being there.</FONT></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://community.prweek.com/blogs/firehose/archive/2009/08/07/10-things-you-need-know-and-pass-on-to-clients-about-social-media.aspx"><FONT face="Arial">7) It’s not about
seduction, it’s about connecting. <STRONG>BIG change</STRONG>. Create relationships, partnerships and
loyalty.  Sorry to break it to you,
this takes time.  Don’t build and leave…
maintain. Customers don’t care where you want them to go.  Be useful.</FONT></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://community.prweek.com/blogs/firehose/archive/2009/08/07/10-things-you-need-know-and-pass-on-to-clients-about-social-media.aspx"><FONT face="Arial">10) There is no free lunch.  Stop looking just for big hits.  <STRONG>Light lots of small
fires.</STRONG>  It's about groundswell effects.</FONT></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/F2646708-FD55-4372-84A4-6A4423126444/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

New from the makers of Clipmarks: Amplify.com - Don't just share the news...Amplify it!

Clipmarks: Home; New Clips; Top Clips; Dashboard

Popular Topics: News; Life; Science; Technology; Entertainment

Get Started: Sign Up; Install Clipping Tool; How Clipping Works; Clip-to-Blog™; ClipSearch

Tools and Resources: FAQ; ClipWeek; Top Clippers; Top Tags; Site Map

About Clipmarks: About Us; Contact; Copyright; Privacy; EULA

Search Options

Today's Top Clips