Marketing budgets squeezed


	Marketing budgets squeezed

alexpapa

2-12-2009 8:14 AM

140 views

alexpapa says:

Just a few short months ago marketing agencies did not seem as worried as they are today even though data seemed pretty bad.

Add a Comment

Login to Comment. Not a member yet? Sign up

Today's Top Clips

visit the Top Clips page

View the Top Clips from February 12, 2009

Embed This Clip In Your Site...

<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/9c0a9663-71bf-4172-95cd-63232b2eed12/F2635F2F-F0F6-4B4C-92E6-2179A1E0F7F1/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/uncategorized/agency-squeezes-cost-cutting-rise-in-worse-than-expected-market-7909/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink" href="http://www.marketingcharts.com/uncategorized/agency-squeezes-cost-cutting-rise-in-worse-than-expected-market-7909/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/uncategorized/agency-squeezes-cost-cutting-rise-in-worse-than-expected-market-7909/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink"></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/uncategorized/agency-squeezes-cost-cutting-rise-in-worse-than-expected-market-7909/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink">Marketers are cutting costs, putting pressure on agencies to do more with less, and reducing budgets much more than they were six months ago</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/uncategorized/agency-squeezes-cost-cutting-rise-in-worse-than-expected-market-7909/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink">37% of respondents today plan to reduce budgets by more than 20%, up substantially from the 21% in the first survey.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/uncategorized/agency-squeezes-cost-cutting-rise-in-worse-than-expected-market-7909/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink"><UL>
<li style="margin-left:16px;padding-left: 0px;"> Departmental travel and expense restrictions (87% vs.  63% in the previous survey)</LI>
<li style="margin-left:16px;padding-left: 0px;"> Reducing advertising campaign media budgets (77% vs. 69%)</LI>
<li style="margin-left:16px;padding-left: 0px;"> Reducing advertising campaign production budgets (72% vs. 63%)</LI>
<li style="margin-left:16px;padding-left: 0px;"> Challenging agencies to reduce internal expenses and/or identify cost reductions (68% vs. 63%)</LI>
<li style="margin-left:16px;padding-left: 0px;"> Eliminating or delaying new projects (58% vs. 61%)</LI>
</UL></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/uncategorized/agency-squeezes-cost-cutting-rise-in-worse-than-expected-market-7909/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink">“In the current economic environment, there’s a need for brand building that’s right for the times - that acknowledges consumers’ financial circumstances</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/uncategorized/agency-squeezes-cost-cutting-rise-in-worse-than-expected-market-7909/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink">For some marketers, that will mean skewing their media mix toward promotional spending and direct marketing.  For others it will mean framing a new, relevant and timely brand message.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/F2635F2F-F0F6-4B4C-92E6-2179A1E0F7F1/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

New from the makers of Clipmarks: Amplify.com - Don't just share the news...Amplify it!

Clipmarks: Home; New Clips; Top Clips; Dashboard

Popular Topics: News; Life; Science; Technology; Entertainment

Get Started: Sign Up; Install Clipping Tool; How Clipping Works; Clip-to-Blog™; ClipSearch

Tools and Resources: FAQ; ClipWeek; Top Clippers; Top Tags; Site Map

About Clipmarks: About Us; Contact; Copyright; Privacy; EULA

Search Options

Today's Top Clips