More than 20 Million US Phone Users Cut Land Lines, Number Growing


	More than 20 Million US Phone Users Cut Land Lines, Number Growing

fuordigital

9-24-2008 8:53 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/0c45fc1a-5a60-48b5-887e-a824d8686736/F212B8D5-FCEE-4579-98A7-E0E7296C03F4/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/interactive/more-than-20-million-us-phone-users-cut-land-lines-number-growing-6141/nielsen-media-wireless-only-household-trend-q2-2008jpg/" href="http://www.marketingcharts.com/interactive/more-than-20-million-us-phone-users-cut-land-lines-number-growing-6141/nielsen-media-wireless-only-household-trend-q2-2008jpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/more-than-20-million-us-phone-users-cut-land-lines-number-growing-6141/nielsen-media-wireless-only-household-trend-q2-2008jpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/interactive/more-than-20-million-us-phone-users-cut-land-lines-number-growing-6141/">More than 20 Million US Phone Users Cut Land Lines, Number Growing</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/more-than-20-million-us-phone-users-cut-land-lines-number-growing-6141/nielsen-media-wireless-only-household-trend-q2-2008jpg/"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.marketingcharts.com/img/E9B66F3C-9517-47C6-B737-B7325ED8044A" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/more-than-20-million-us-phone-users-cut-land-lines-number-growing-6141/nielsen-media-wireless-only-household-trend-q2-2008jpg/"><P>More than 20 million US telephone households (17%) are now “wireless substitutors” - homes without landlines that rely solely on a mobile phone - and one in five households could be wireless-only by year’s end, <A href="http://www.nielsenmobile.com/html/press%20releases/WirelessSubstitution.html">according to</A> a study by <A href="http://www.nielsen.com">Nielsen Mobile</A>. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/more-than-20-million-us-phone-users-cut-land-lines-number-growing-6141/nielsen-media-wireless-only-household-trend-q2-2008jpg/"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.marketingcharts.com/img/6D75DEC0-83EA-467E-BD3B-8540532FF3DB" alt="nielsen-media-wireless-only-household-trend-q2-2008.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/more-than-20-million-us-phone-users-cut-land-lines-number-growing-6141/nielsen-media-wireless-only-household-trend-q2-2008jpg/"><P>As the US economy tightens and consumers seek ways to cut household spending, many are choosing to eliminate their landline phone service, which costs an average of $40/month per landline household, Nielsen said.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/more-than-20-million-us-phone-users-cut-land-lines-number-growing-6141/nielsen-media-wireless-only-household-trend-q2-2008jpg/"><P>Specific stats about cord-cutters, according to the <A href="http://www.nielsenmobile.com/documents/WirelessSubstitution.pdf" target="_blank">Nielsen Mobile study</A> (pdf):</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/more-than-20-million-us-phone-users-cut-land-lines-number-growing-6141/nielsen-media-wireless-only-household-trend-q2-2008jpg/"><li style="margin-left:16px;padding-left: 0px;">US cord-cutters tend to have lower income levels: 59% have annual household incomes of $40K or less.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/more-than-20-million-us-phone-users-cut-land-lines-number-growing-6141/nielsen-media-wireless-only-household-trend-q2-2008jpg/"><li style="margin-left:16px;padding-left: 0px;">Smaller households, with just one or two residents, are more likely to cut the cord than larger households.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/more-than-20-million-us-phone-users-cut-land-lines-number-growing-6141/nielsen-media-wireless-only-household-trend-q2-2008jpg/"><li style="margin-left:16px;padding-left: 0px;">Moving and changing jobs are the biggest life events associated with cord-cutting.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/more-than-20-million-us-phone-users-cut-land-lines-number-growing-6141/nielsen-media-wireless-only-household-trend-q2-2008jpg/"><li style="margin-left:16px;padding-left: 0px;">31% of cord-cutters moved prior to cord-cutting, and 22% changed jobs.</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/F212B8D5-FCEE-4579-98A7-E0E7296C03F4/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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