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	Trying On Sears

Tom Van Riper

9-15-2008 1:09 PM

667 views

Tom Van Riper says:

Leave it to a staid, old line retailer to shake up the way young shoppers try on clothes. Sears goes high tech to allow virtual try-ons.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/8b69910a-8a75-4758-bf31-dfd4214fdf48/F17CE5E4-8F36-414D-87B8-38DB5102C054/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.suntimes.com/technology/1163480,CST-FIN-sears15.article" href="http://www.suntimes.com/technology/1163480,CST-FIN-sears15.article" style="font-size: 11px;">www.suntimes.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.suntimes.com/technology/1163480,CST-FIN-sears15.article">Sears may be known as a struggling 122-year-old retailer, but it is making sudden splashes in the young person's world of cyberspace. It will announce today a new way of searching for clothes using photos rather than text, and a three-dimensional, personalized model that allows shoppers to mix and match outfits and accessories.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.suntimes.com/technology/1163480,CST-FIN-sears15.article">Shoppers can enter their height and measurements and add a photo so the model will look exactly like them, and "try on" a variety of combinations of clothes, shoes, purses and accessories.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/F17CE5E4-8F36-414D-87B8-38DB5102C054/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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