The secret to 37signals 200% increase in signups


	The secret to 37signals 200% increase in signups

dgreplay

9-10-2009 4:21 PM

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dgreplay says:

Jason Fried of 37signals notes A/B testing proved to be very valuable in gassing up his conversion rate of new High-Rise customers in an interview given this summer...

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/8c174034-6e3b-40a8-824c-5f66f908b825/F0B605AB-9A90-4781-96E1-9274C3219EE9/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://carsonified.com/blog/business/how-to-increase-sign-ups-by-200-percent/" href="http://carsonified.com/blog/business/how-to-increase-sign-ups-by-200-percent/" style="font-size: 11px;">carsonified.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://carsonified.com/blog/business/how-to-increase-sign-ups-by-200-percent/">He said that they tested various phrases on the <A href="http://highrisehq.com">Highrise homepage</A> for the call-to-action button. They originally had used various permutations of “Free Trial” and “Sign-up for Free Trial”</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://carsonified.com/blog/business/how-to-increase-sign-ups-by-200-percent/"><P>Then they tested the phrase:</p> <BLOCKQUOTE><P>“See Plans and Pricing”</P></BLOCKQUOTE></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://carsonified.com/blog/business/how-to-increase-sign-ups-by-200-percent/">This resulted in a <STRONG>200% increase in sign-ups</STRONG>. That’s right. 200%.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://carsonified.com/blog/business/how-to-increase-sign-ups-by-200-percent/">He believes it’s because people are afraid if they click a link that says “Free Trial” then they’ll somehow automatically signup for something and be trapped. However, “See Plans and Pricing” encouraged them to explore, without the fear of commitment.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/F0B605AB-9A90-4781-96E1-9274C3219EE9/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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