Porn Industry HARD UP

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	Porn Industry HARD UP

righthand

9-11-2007 10:57 AM

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sex

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9-11-2007 11:09 AM

ericskiff

Of all the digitial media industries, it seems that the adult film makers were the first to understand how the online market works.

Lessons the rest of the industry can take from the adult sector?

Yes, your content is going to get pirated. Don't sweat it. Instead, create streams of new content. Build compelling subscription packages. Blend live and pre-recorded events. Make your brand a members only club that people are excited to have access to. Put out enough free content to drive new subscriptions.

All things that the "legitimate" industry has yet to wake up to.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/c6228abf-479b-4eec-8977-ec3fed64eb11/F09B1E4B-989D-4D34-BF60-2CF459596A1A/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://arstechnica.com/news.ars/post/20070910-porn-industry-hard-up-for-solutions-to-piracy-problem.html" href="http://arstechnica.com/news.ars/post/20070910-porn-industry-hard-up-for-solutions-to-piracy-problem.html" style="font-size: 11px;">arstechnica.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://arstechnica.com/news.ars/post/20070910-porn-industry-hard-up-for-solutions-to-piracy-problem.html"><H1><A href="http://arstechnica.com/news.ars/post/20070910-porn-industry-hard-up-for-solutions-to-piracy-problem.html">Porn industry hard up for solutions to piracy problem</A></H1>
				        <P class="Tag Full">By <A href="http://arstechnica.com/authors.ars/eJacqui">Jacqui Cheng</A>
				         | Published: September 10</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://arstechnica.com/news.ars/post/20070910-porn-industry-hard-up-for-solutions-to-piracy-problem.html">
The porn industry is sick of people pirating its content, and some players in the industry have finally decided to take an official stand against it. </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://arstechnica.com/news.ars/post/20070910-porn-industry-hard-up-for-solutions-to-piracy-problem.html">A group of 65 producers, attorneys, and other industry members held a piracy conference last week, billed as one of the first major roundtables for the industry to get together and address what has become a big problem for porn sales</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://arstechnica.com/news.ars/post/20070910-porn-industry-hard-up-for-solutions-to-piracy-problem.html">
With <A href="http://arstechnica.com/news.ars/post/20070606-porn-2-0-is-stiff-competition-for-pro-pronographers.html">sales tanking  quickly</A> over the past several years in favor of free alternatives, the industry is now trying to figure out ways to stay afloat.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://arstechnica.com/news.ars/post/20070910-porn-industry-hard-up-for-solutions-to-piracy-problem.html">Piccionelli estimates that no more than 15 or 20 percent of the porn in the wild is legitimate—for an estimated $50 billion industry, that could mean a <EM>lot</EM> in lost sales, although it is highly debatable whether many of those downloading XXX features on their P2P network of choice would have purchased those titles instead.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://arstechnica.com/news.ars/post/20070910-porn-industry-hard-up-for-solutions-to-piracy-problem.html">"It's for any kind of stolen content,"</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/F09B1E4B-989D-4D34-BF60-2CF459596A1A/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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