Can we end advertising on the Internet?


	Can we end advertising on the Internet?

Lara Nieberding

3-3-2008 4:28 PM

363 views

tags:

chris brogan, internet advertising, social network advertising

3 Comments |

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3-3-2008 8:03 PM

tanyamm

It bothers me when I try and look at what I think is a full article behind a posted clip mark and it turns out to be an advertisement for something or other

3-3-2008 11:01 PM

tanyamm

I don't mind the ads around the posting, just the full ads with no posting at all. There seems to be a lot more of those around lately.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/a21a3da1-6d3c-4758-8f0a-5247dc1f3cb3/F061A055-9602-4833-A258-B8083732A899/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://chrisbrogan.com/shuffling-ads-around/" href="http://chrisbrogan.com/shuffling-ads-around/" style="font-size: 11px;">chrisbrogan.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://chrisbrogan.com/shuffling-ads-around/"><H2 id="post-2388" class="title">Shuffling Ads Around</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://chrisbrogan.com/shuffling-ads-around/"><P>
Why will the Internet ultimately undermine advertising?  A number of factors come into play:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://chrisbrogan.com/shuffling-ads-around/"><li style="margin-left:16px;padding-left: 0px;"> The Internet proliferates resources, all competing for the attention of people.  Even the most targeted and relevant ads over time will have a harder and harder time rising above the noise.
</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://chrisbrogan.com/shuffling-ads-around/"><li style="margin-left:16px;padding-left: 0px;"> The Internet creates powerful options for people in terms of how they become aware of new products and services and how they obtain information about the products and services that are relevant to them.
</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://chrisbrogan.com/shuffling-ads-around/"><li style="margin-left:16px;padding-left: 0px;"> The Internet offers increasingly powerful tools to filter and block advertisements (and, yes, product placements will be an interesting alternative for a while, until even that space becomes so cluttered that people will mentally filter out the products)</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://chrisbrogan.com/shuffling-ads-around/"><P>What do you think about the future of online advertising? Are you okay with ads in social networks? How do we balance comfortable with effective?</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/F061A055-9602-4833-A258-B8083732A899/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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